Between Covid and the inauguration, Spring 2021 was going to set in stores at a trying and divisive time. Because of this, we approached it from a place of empathy and desire for harmony. We worked with Marisol Ortega to design a suite of patterns that feel both modern and human, featuring geometric spring icons contrasted with hand-drawn linework. Overlapping floods of color and shape symbolically represent coming together and unity, and is a constant in each pattern as well as the lettering.
Our focal moment in Mini seasonal is a dimensional heart made from smaller hearts, coming together and intersecting. I worked on engineering this piece and designed it so that it arrives to stores pre-assembled and flattened. All team members have to do to install it is pop it open and hang it.
photo credits: Chloe Payne
CD: Adam Hoganson
ADs/Designers: Alex Perez, Vanessa Berglund, Chloe Payne, Raul Villanueva, Arin Kuklis
Illustrator: Marisol Ortega
CW: Cecely Meller
PDs: Emma Monson, Brett Walther
Strategist: Erin Nelson
PM: Jenna Wade
EM: Davinia Roberts